In the enterprise community, the common mindset is that sales are almost limited to products and services. I mean, people always feel they can only make money by selling a product like a book, shoes, honey, furniture, an electric bulb or offer services such as laundry, catering, cobbling and the likes. So when you think of making money, your mind is limited. And the idea of who will buy from you directly fits well into the description of who your customer is. In business schools, the concept of the 'customer' is expanded to include your staffs (called internal customers; meaning they are the first people to buy emotionally into what you are offering). This is to say that if you entered a restaurant and got excellent services, the chef, the manager and the waiter all bought into the mission and vision of the company before expanding that conviction to you the external buyer.
In this article, I want to introduce a third type of customer. This customer does not buy services or products, so s/he is not exactly external. S/he does not work in your company, so s/he is neither internal. This customer buys your idea! He pays you money for having what is referred to as a 'bankable idea'. He is the investor!
Do you have a business idea in your head and you strongly believe it can fly in the marketplace, yet you don't have money to get started?
Securing investment for a venture is a hurdle almost all entrepreneurs have to face, and most do it with extreme of trepidation. You may have to defend your thesis to people who are far more experienced than you are in the sector or, almost as bad, to idiots in suits who simply don't just get it.
But you don't have to involve angel Gabriel in the negotiate for you to raise your startup capital.
From solid company profiles, to result-based business plans, to company seal, to logo, to getting business documents, and every other items that make you worth investing in, we give you the best.
How soon do you want to start or grow this business?
Chat me now on +2347066386425.
Kator Hule
Business Development Consultant
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